Case Study Results

Here are some example case studies of what Gold Chip Digital Marketing will provide for your business. Listed below are brands who have experienced our unparalleled automation, marketing and advertising services. These companies have implemented better marketing techniques through our one of a kind Salesmanago automation technologies and syndication systems.  Our excellent services resulted in an improved high growth for sales and databases.

77%

increase in average of mass emails due to the use of targeting with dynamic segments and personalization.

1218%

increased CTR
for dynamic AI messages in comparison
to traditional email campaigns.

62%

increase in conversion supported by SALESmanago
after applying

AI recommendations and precise targeting
of di erent customer segments with dedicated o ers.

248%

increase of CTR email campaigns prepared for a specific group of recipients selected by dynamic segments compared

to traditional mailing campaigns to the entire database.

Challenges

By the implementation of SALESmanago, Ania Kruk wanted to increase online sales and conversion from the generated tra c, adapt the o er to the preferences
and needs of customers and increase the number of returning customers.
 

The following goals were set:
 

usage of information about products purchased by the customer to determine preferences and choose the most interesting o er

usage of dynamic mechanisms to target relevant o ers to individual clients

saving abandoned shopping baskets
improvement of opening and clicking rated for mass emails

Solutions

Targeting campaigns using dynamic segments
 

Dynamic segments allow you to easily segment the contact database based on transactions, visit source, transaction statistics and transaction source. Thanks to their use, it is possible to select contacts who bought products
from a given collection, spent a certain amount, made purchases at the time we were interested in e.g. before Women’s or Valentine’s Day, visited the store recently etc. Use of database segmentation allows us to match the o er

and personalize it to the selected group, thanks to which the content delivered
to customers is more suited to their taste and customers are more willing to check them systematically.

 

Saving an abandoned cart using Artificial Intelligence
 

Thanks to the use of algorithms based on Machine Learning and AI, analyzing individual customer pro les and their history of visits and purchases in the store, it is possible to predict purchasing behavior and recommend personalized products. After abandoning the basket, the customer receives not only information about the products left by him, but also individually selected
articles from a blog tailored to his preferences.


 

Recovering inactive customers in an automatic win-back campaign with dynamic content
 

The campaign consists of sending to users inactive for a long time information encouraging them to return to store and buy the products. If the customer doesn’t place an order during a visit in the store, he initially receives a dynamic message with product retargeting and in the absence of a purchase, subsequent messages after 14 and 30 days with information about the special discount code

for the purchase of the recommended products.

 

Keeping the customer in the store thanks to dedicated exit-popup actions
 

During intensified sales activities related to e.g. Christmas or Black Friday, there are dedicated messages displayed to users who have found their way to the store, but want to leave it without making a purchase. These messages encourage the customer to continue shopping and inform them about special promotions.


 

Implementation of lead nurturing and birthday campaigns to increase customer loyalty
 

In order to build a permanent customer relationship, brand awareness activities have been launched. The lead nurturing campaign introduces new customers to the history of the brand’s creation, the people responsible
for its success and individual collections. Birthday messages with special offers remind customers that the company remembers them and has prepared something special for them.

377%

increase in Open Rate from last year, reaching an open rate of 65% for mailings sent by automation rules, including personalized abandoned carts and customer guides.

504%

increase in CTR of automated emails from last year, with the contribution of personalization and heightened Click-Through Rate of 22.59%.

240%

greater conversion then standard lead generation channels, contributing to a rapid rise in contacts

since their usage of SALESmanago.

9%

total sales revenue and 8% of all transactions in 2020 were supported by
the contribution of automated Abandoned cart emails, while also reaching 58% Open Rates and 16% Click-Through Rates.

Challenges

Balancing B2B and Ecommerce business needs between restaurants and private clients.
 

Maintaining growth and segmenting the database based on region, interests and purchases.
 

Personalization of the sales process according to the customer’s preferred type and taste.

Solutions

Pop-ups, sidebar and iframe forms
 

Quick and easily customizable contact forms made natively in SM were added to increase lead count and the count of monitored users.

 

Dynamic abandoned cart email
 

to increase conversion and customer retention, when the user ads product to cart andleaves the page without making a purchase, Aumaerk sends automatic email which contains products left in the cart.

 

Automation rules for segmentation based on lead source and products purchased
 

Aumaerk used lead source and purchase based segmentation to keep a close eye on the buying patterns of their users.

 

Automated emails w/ segmentation matrices for more personalized newsletters
 

Automatic behavioural segmentation based on the visits on di erent products and categories in conjunction with automatically sent emails was set to improve the personalization of communication prior to the client purchasing the monitored category.
 

Yes.png

1045%

increase
of CTR for automatic emails compared
to traditional email campaigns

573%

increase of OR for automatic emails compared to mass campaigns

28.89%

contact database increase by 28,89% within
12 months thanks to integrated forms and tools which help to get new clients

Challenges

With the assistance of automation, YES aimed at increasing on-line sales and number of repeat customers, promoting the main jewelry collections as well as increase sale of sets.
 

The following implementation objectives were determined:
 

all tools necessary to communicate with your client in one system - regardless of whether it is marketing or sale communication
 

consistent communication concerning offers in numerous communication channels
 

use of information concerning sold-out products in order to distinguish way of communication with a client
 

new leads from visitors who check the newest offer of the products
 

use of dynamic mechanisms in order to target particular clients with a particular offer

Solutions

Segmentation of a contact database
 

Clients can be interested in numerous products at the same time - more opportunities for cross-selling and up-selling.
Contact database was segmented carefully by viewed and bought products and also by place of living. What is more, each new contact who signs up to a newsletter receives information about the newest collection and interesting bene ts. It can further enable personalization of mass communication content and it can be adjusted to the individual preferences of your subscribers.
 

Email marketing and sending newsletters
 

SALESmanago platform is used as the main tool of direct communication. In emails clients receive information about new o ers, discounts as well as coupons. Thanks to tags and the list of viewed subpages, the communication is adjusted to the interests of all clients.

 

Database segmentation on the basis of particular clients’ behaviour
 

Processes created by means of automation rules enable precise adjustment of the o er to the contact as well as grouping. Depending on the action undertaken by the contact after the event, such as: contact visited URL, product has been added to the cart, purchase, segments are added and further they form a group with particular interests.
 

Generation of leads by means of dedicated forms
 

Use of newsletter subscription forms created in SALESmanago which are integrated with the system. Introduction of thematic forms which give access to “Secret Sale” cause signi cant increase in conversion of generating leads.



Segmentation for planning new marketing campaigns

The system of automatic contact segmentation on the basis of recent activeness of the contact, purchase or unsubscribing. Opportunity to get an easy access to data which di erentiate contacts along with the change of their number. It is also possible to plan next marketing campaign on the basis of this knowledge.

22.34%

growth by 218% compared to the standard newsletter

5.56%

CTR increase by 396% compared to the standard newsletter

Challenges

Saving abandoned carts and generating tra c on the site.

The challenge concerned the e-mail marketing channel and consisted of retargeting customers who added products to the cart, but did not complete the order.

Solutions

CLARESA has launched a mechanism for automatically sending emails after an abandoned cart. SALESmanago collects data on the content of carts, which makes sending personalized messages containing these products possible.


The campaign was implemented in a work ow in 3 stages:

 

sending the rst message after 1 hour from the moment of abandoning the cart.
 

sending the second message after 24 hours from the moment of abandoning the cart.
 

sending the third message after 48 hours from the moment of abandoning the cart, the message contains a discount code.

22%

increased sales due to automation

81%

carts recovered without the need for a discount

37%

leads generated with SALESmanago

435%

automated emails in comparison with traditional mailing campaigns

22%

carts recovered after implementing automated solutions

699%

CTR for automated emails in comparison with traditional mailing campaigns

Challenges

The company’s offered products are most often purchased along the appearance
of a newborn child. The key factor is acquiring the client during the preparation of the baby’s layette and implementing the mechanisms whose goal is to retain the client after the infant’s birth.

The following goals were set:
 

1-1 personalization of customer-targeting notifications

implementation of the abandoned cart recovery system
 

retargeting the customers, who showed interest in the product but did not make the purchase

Solutions

Lead Generation
 

In order to convert anonymous users, we used a multitude of customer contact forms, including a newsletter subscription window present on the store website, popup, exit popup or the contact form built-into livechat. Systematic analysis has shown that the highest conversion rate was generated by exit popups launched from the shopping cart page, and the SALESmanago tool was responsible for the generation of 37% of all new leads.

 

Abandoned cart targeting
 

In order to recover abandoned shopping carts, an automated mailing campaign sending two emails containing abandoned products was implemented. The rst email was sent an hour after the customer had abandoned the cart, the next one, containing a discount code - 72 hours later. Implementing this solution allowed the store to recover 22% of the abandoned carts, of which 81% without the use of a discount code.

 

Remarketing targeting customers who browsed the page but did not make a purchase
 

The goal of the campaign was sending two dynamic, personalized messages
with the last-viewed products. The mechanism triggers and sends the rst message after registering a visit from the specific user, assuming no purchase within the last 24 hours. If the system does not register a purchase within the following 3 days, the next message is sent.
 

Recovering inactive user with the win-back campaign
 

The implemented solution automatically identifies users, who visited any bookmark on the page and who did not visit it again for 30 days, and in the next step, sends a message encouraging them to return and make a purchase. If the customer does not make an order upon store page reentry, they receive a Web Push notification.



 

226%

automatic emails in comparison to mass emails

180%

higher CTR mass emails in comparison to the market average

420%

higher CTR
of automatic emails in comparison to mass emails

200%

mass emails in comparison to the market average

300%

higher CTR webpush noti cation in comparison to mass emails

Challenges

Increasing new leads acquisition.
 

Building customer trust through the use of segmentation and personalization of the messages.
 

Abandoned carts recovering. Customer satisfaction survey.
 

Education of customers that are not prepared for purchase yet.
 

Simple and quick notifications about promotions and new products.

Solutions

Lead generation
 

The implementation of the pop-up contact form enabled the acquisition of new users interested in the products.

 

Customer segmentation according to the products that interest them
 

After visiting the website every customer and potential customer is automatically segmented to receive messages about specific products that interested him. Thanks to advanced RFM analysis customers are also segmented based on frequency, time from the last purchase and the amounts they spend.

 

Sending personalized newsletters
 

Sending mass mailings using subject personalization with contact`s name allows to gain their attention Personalization of the message gives it more personal features and allows you to build a relationship with the user who has the feeling that he corresponds with a friend.

 

Dynamic email after visit on the website
 

Customers who visit the website and are interested in the products but do not make purchases receive personalized emails with products that interested them.



Lead nurturing

Contacts that subscribed to the newsletter but did not make the purchase receive automatic emails describing the products and explaining their mechanism.


SMS after abandoned cart

Thanks to integration with the SMS gateway, customers who have added products to the cart but have not completed the transaction receive an SMS encouraging to return and purchase.


Dynamic email with abandoned cart

Customers who have added products to the basket but have not completed the transaction receive a dynamic email encouraging to return and purchase.


Automatic email after purchase

The system sends automatic emails with information about the purchase, with the option of checking the location of the purchased product and collecting the invoice.

Automatic email with satisfaction survey after purchase

14 days after the purchase each customer receives an automatic email with a satisfaction survey to assess the quality of the products he has received.



Implementation of web push notifications to inform about promotions and new products


Thanks to web push notifications, important information and attractive offers quickly reach even anonymous users.





 

Pakuten.png

11.6%

all sales are generated thanks to the support of SALESmanago

259%

higher dynamic 1-to-1 emails with abandoned cart compared to mass messages

37%

increased sales thanks to SALESmanago’s support are generated from mass mailings

606%

higher CTR of dynamic 1-to-1 emails with abandoned cart compared to mass messages

19%

database was obtained thanks to the use of forms on the website

338%

higher CTR of dynamic 1-to-1 web push with abandoned cart compared to mass noti cations

Challenges

Increasing website traffic with new potential customers thanks to personalized dynamic content.

Activation of customers who stopped making regular purchases.

Higher sales conversion thanks to product recommendations tailored to customer preferences.

Solutions

Contact database segmentation
 

Thanks to the active RFM analytics module, customers in the system are grouped based on their transaction data - depending on the frequency of purchases, their value and the time since the last transaction. In addition, customers are segmented according to the order placed in the online store, subscription to the newsletter, registration and division into women and men.
 

Email, dynamic 1-to-1 web push and abandoned cart rescue
 

A customer who has visited the product card has not made any purchase in the last two hours, receives an e-mail with the o er of products that he was interested in. In addition, a person who had products in the cart and did not complete the transaction receives a message or web push reminding about the contents of the abandoned cart. Various communication channels are used to increase customer reach.
 

Lead generation
 

The user who leaves his e-mail address will receive a discount code for free delivery. By using a form as a sidebar at the bottom of the page,
a database of new customers is built.
 

Win-back activation campaign
 

Customers who have not visited the website for the last month receive a personalized e-mail
with recommended products.



Tracking customer interest in a product using the Social Proof Widget


When browsing selected products, customers receive a noti cation on the page with information on how many other users have added the product to their shopping cart at the moment. Thanks to this, the customer’s purchasing decision is stimulated.


Sales dashboard

The system presents the process of acquiring contacts on an ongoing basis on personalized dashboards and allows you to track the value of generated transactions. In addition, the system illustrates how accurately it impacts on the generation of income, shows the most important factors that generate income, presents information about ROI and the e effectiveness of marketing activities.

200%

increase of contact database size within year

185%

growth of number of new transactions

258%

higher CTR in Web-Pushes compared to mass mailings

125%

increase and 80% CTR increase in less than a year of using the system

Challenges

Competing with other electronics distributors in the Italian region as well as global foreign electronics distributors shipping to Italy.
 

Increasing conversion of anonymous visitors from unknown leads to identified, paying clients after browsing the site.
 

Nurturing new leads through recommendations and promotions to facilitate conversion maximizing pro t per client.

Solutions

Dynamic abandoned carts
 

to increase conversion and customer retention, when the user ads product to cart and leaves the page without making a purchase, Freeshop sends automatic email which contains products left in the cart.
 

Automated workflows
 

Workflows which automate the communication with customers were created to test the best channels and campaigns focused on reaching and winning back inactive leads through campaign A/B tests.
 

Web push notifications
 

Company uses web push notifications for easing the conversion of anonymous users to identified contacts and promoting sales offers, reaching users anytime they’re online.
 

Sales funnels
 

Funnels were configured to monitor and analyze win-back campaigns, customer journey prior to conversion and abandoned cart recovery campaigns.

Segmentation matrices

Automatic behavioral segmentation based on the visits on different product categories was set to improve the personalization of communication and analyze the interest in the customer’s database.


 

Jeans.ch.png

highly increased results of openings, clicks and conversions of SALESmanago email marketing campaigns compared to regular campaigns

Challenges

running marketing activities in an online store and a stationary store
 

customer service in three languages
 

diverse customer base in terms of interests in specific products and brands
 

automating as many scenarios as possible and thus reducing manual operations
 

omnichannel - using multiple channels
to communicate with online and offline users

Solutions

Segmentation
 

Customers are segmented using different segmentation approaches:
 

behavioral segmentation
demographic segmentation
transactional segmentation
 

Communication with the clientbase
 

All content is prepared in 3 language versions and graphic designs is adjusted
to the receiver groups. Communication is targeted at specific customer segments and includes various channels. It’s used to inform customers about current offers and dispatch birthday wishes with voucher codes.
 

Dynamic product recommendations
 

Automation scenarios have been implemented to provide customers with perfectly adjusted product offers in response to their behavior on the website. It includes:
 

abandoned carts recovery
email product retargeting after a visit in an online shop
 

Lead generation
 

Jeans.ch implemented tools that convert anonymous tra c to potential customers. Lead generation tools are adjusted to be better suited for di erent types of visitors.



 

Perlas.png

79%

monitored contacts thanks

85%

to adaptation of

lead generation open rate for

to the player’s automatic

activity on the abandoned

website lottery emails

92%

open rate for automated

250%

emails to new

customers

85%

open rate for automatic abandoned lottery emails

250%

higher pop-up conversion rate than the market average thanks to the adaptation of it’s content to the user’s activity on the site

Challenges

building relationship with customers and increasing retention
 

monitoring customer behavior on the site and building behavioral profiles of the players
 

personalized communication with the player and extension of the it’s life cycle

Solutions

Lead generation
 

contact forms with content adapted depending on the viewed subpage

welcome email for customers completing forms, encouraging them to participate in lotteries

contact segmentation by source from which they are added to the system

differentiation of initial activities depending on if the client is subscribed for the newsletter

adjusted implementations for mobile application users.

 

Customer communication
 

regular email campaigns targeted at selected player segments

automatic messages sent after the client’s visit to the website

emails encouraging the customer to complete the registration

birthday emails tailored to the lotteries in which the customer participated mass and automatic

communication via web push notifications

 

Automation processes
 

identity verification mailing and encouragement to participate in the first lotteries welcome program for new subscribers and encouraging them to take part in the lottery
invitation to install the mobile application for users who visited the application’s

website and did not download it

email after the visit which did not end with participation in the lottery

email reminding to complete the registration sent to users who started the registration process but did not complete it

birthday emails with the content of the email adjusted to the history of lotteries the player participated in

115%

turnover uplift month to month using holistic marketing automation approach with marketing automation rules and segmentation

74%

increase in dynamic emails based on customer behavior, in comparison with blast emails to a segmented client base

97%

CTOR in emails to a client segment in the contract renewal period

17%

higher conversion rate in sales using behavioral based pop-up

Challenges

Set and implement best practices MA
 

Create and implement behavior-based marketing automation
 

Run sales campaigns in the online shop

 

Implement personal offers and recommendations

for clients

 

Uplift turnover in the online shop and raise

renewal rates of offline clients into the online shop

Optimization of the customer journey and based on personal behavior

Solutions

Automation rules
 

Created and optimized for uplifting online sales. Used in various processes crucial for the online sales such as abandoned cart sequence, after purchase follow-up and up-selling efforts
 

Lead generation
 

Conversation of anonymous traffic into monitored contacts through the usage of pop-ups, landing pages and sidebars. This process also contributes to the collection of customer behavior and interest data
 

Personalized offers
 

A process of automated delivery to clients in their contact renewal period, in order to lower the churn rate and transfer them from offline to online sales


 

Web Push Notifications
 

Sent to anonymous clients with the task to deliver messages and measure their performance as an important first touch point for clients who are buying online

 

Social proof widget
 

Used for boosting sales and urgency for products which are part of special o er campaigns


 

A/B/X tests
 

Used for email campaigns and creation of landing pages for optimization of the overall performance

 

Personalized banners, email segmentation matrix / ad-hoc rule
 

segment and target with special offers based on previous behavior



 

Sales dashboard
 

Used to monitor and analyze customer behavior on a personal level and define different buyer personas as well as outline high-performing segments


 

Analysis
 

based on the SOSTAC holistic approach

Sferis.png

2384%

higher CTR in dynamic emails after the visit compared to mass mailings

993%

higher dynamic e-mails after a visit compared to mass mailings

491%

higher CTR in web push notifications compared to mass mailings

Challenges

Broad o er and necessity to diversify communication depending on interests.
 

Constant communication with clients using various marketing channels.
 

Building a permanent relationship with customers purchasing
for the first time and increasing loyalty among current customers.
 

Increase conversion on already generated traffic on the page.

Solutions

Dynamic segmentation matrices
 

The use of dynamic segmentation matrices allowed for precise determination of the interests of customers visiting the website. Dynamic matrices allow for precise segmentation of contacts even with a very large number of product categories.
 

Dispatch of mass newsletters
 

Regularly sending newsletters allows you to keep in touch with your customers and translate into current sales.
 

Web push notifications
 

Thanks to web push notifications, important information and attractive offers quickly reach everyone, including anonymous users.

 

Personalization of communication in accordance with the interests of clients
 

Customers receive information about the o er tailored to their needs and interests depending on the categories they have recently viewed.
 

Dynamic e-mails after the visit
 

Customers visiting the website but not making the purchase receive personalized e-mails with products that interested them, based on previous visits.

500%

higher automated emails with product retargeting compared of mass mailing.

1000%

higher CTR
of automated emails comparing to mass mailing.

25%

inactive clients activated after sending an automatic email with a code for free delivery, based on automation and RFN segmentation.

21%

higher sales generated by automation than mass mailing campaigns based on their 12 months’ activity.

Challenges

More effective acquisition of marketing approvals and increase the number in the current customer base.
 

Improving loyalty and increasing the number of transactions generated by each client.
 

Activation of customers in the database who have been inactive for a longer period of time.

Solutions

Lead Generation
 

Using web push messages in order to obtain marketing consents by redirecting to a page with SALESmanago form in exchange for a discount with free shipping.
 

Dynamic product retargeting
 

Sending automatic emails after an hour from a visit with a tailored o er for contacts who have not decided to purchase along with a review and recommended products from a selected category.
 

Winback campaign based on RFM automation
 

Using the panel for segmentation and RFN automation to extract contacts that have not made purchases for 9 months in order to reactivate them through automatically send e-mail with a code for free delivery during their next purchase.
 

Personalization of delivery time of messages for contact activation
 

Using contact activity analysis in an automatic win back campaign for contacts who have not made a purchase in a long time in order to increase the likelihood of contact reaching the message.
 

Pigment.png

700%

ROI for the entire SALESmanago implementation

300%

higher dynamic messages recovering abandoned shopping cart in relation to mass messages

400%

higher messages in the loyalty program in relation to mass messages

240%

higher CTR
in the loyalty program in relation to mass messages

280%

higher CTR
of dynamic messages recovering abandoned shopping cart in relation to mass messages

Challenges

Activation of loyalty program participants.

Increase sale and conversions from the generated traffic.
 

Acquisition of new customers.
 

The ability to monitor and analyze transaction data in a simple way.

Solutions

Automation of the loyalty program
 

Each month, all customer transactions are counted, and when the total number of transactions reaches or exceeds the given threshold, the automation rule immediately sends an e-mail with a discount coupon for next purchases.
 

Recovering abandoned carts
 

If the customer adds products to the shopping cart and does not complete the transaction, the system will automatically send an e-mail message send to him an email 4 hours after leaving the cart.
 

Advanced database segmentation
 

Contacts in the database are segmented by their activity on the website depending on the browsed and searched offers. Thanks to active RFM analytics module, clients are segmented by their transactional data depending on the frequency of purchases, their value and time from the last transaction.
 

Lead generation
 

Application of integrated contact forms and a web-push notifications is used to acquire new contacts. Web-push consent form is displayed few seconds after the site visit and every two days when the consent is not given. Thanks to numerous entries, Pigment sends web-push notifications regularly when promotional campaigns are in progress or when new products appear.


Sales dashboard

The system shows the process of acquiring contacts on an ongoing basis and allows to track the value of generated transactions.

700%

ROI for the entire SALESmanago implementation

400%

higher messages in the loyalty program in relation to mass messages

240%

higher CTR
in the loyalty program in relation to mass messages

280%

higher CTR
of dynamic messages recovering abandoned shopping cart in relation to mass messages

Challenges

More effective acquisition of marketing approvals and increase the number in the current customer base.
 

Improving loyalty and increasing the number of transactions generated by each client.
 

Activation of customers in the database who have been inactive for a longer period of time.

Solutions

Lead Generation
 

Using web push messages in order to obtain marketing consents by redirecting to a page with SALESmanago form in exchange for a discount with free shipping.
 

Dynamic product retargeting
 

Sending automatic emails after an hour from a visit with a tailored o er for contacts who have not decided to purchase along with a review and recommended products from a selected category.
 

Winback campaign based on RFM automation
 

Using the panel for segmentation and RFN automation to extract contacts that have not made purchases for 9 months in order to reactivate them through automatically send e-mail with a code for free delivery during their next purchase.
 

Personalization of delivery time of messages for contact activation
 

Using contact activity analysis in an automatic win back campaign for contacts who have not made a purchase in a long time in order to increase the likelihood of contact reaching the message.
 

13%

of total sales are generated thanks to SALESmanago

552%

higher 1-to-1 dynamic emails with abandoned cart compared to mass messages

41%

of sales generated from SALESmanago mass mailing

17%

higher rate of dynamic web push notifications than mass ones

2133%

higher CTR of dynamic 1-to-
1 emails with abandoned cart compared to mass messages

Challenges

Wide range of products and the need to adapt to each customer individually
 

No regular, recurring purchases from some customers

Increase sales conversion on generated traffic
 

Increase conversion of anonymous traffic to potential customers and clients

Solutions

Database segmentation

Thanks to the active RFM analytics module, customers in the system are grouped based on their transaction data - depending on the frequency of purchases, their value and time since the last transaction. In addition, customers are segmented by order placement in online delicatessen, subscription to the newsletter, registration and by gender.

Dynamic 1-to-1 emails and web push notifications, and abandoned carts recovering
 

Customer who visited the product card and has not made a purchase in the following two hours, receives an e-mail with the o er of products he was interested in. In addition, the person who added products to the shopping cart and did finalize the transaction, receives a message or a web push notification reminding about the contents of the abandoned cart. Different communication channels are used to better reach the customer.
 

Win-back activation campaign

Customers who have not made a purchase in the last three months receive
a personalized e-mail with a discount code for their next purchase. The value of the discount code depends on the value of recent purchases made in the store. The campaign also uses a mobile channel to communicate with the customer.
 

Sales dashboard
 

The system presents the process of contact acquisition on personalized dashboards on an ongoing basis and allows to track the value of generated transactions. In addition, the system shows exactly how it affects revenue generation, points to the most important revenue-generating factors, presents information on ROI and the e effectiveness of marketing activities.

385%

higher automatic emails in comparison to mass emails

310%

higher CTR mass emails in comparison to the market average

620%

higher CTR of automatic emails in comparison to mass emails

260%

higher CTR webpush noti cation in comparison to mass emails

220%

higher mass emails in comparison to the market average

130%

higher personalized emails according to interests in relation to mass newsletters

Challenges

Increasing new leads acquisition.
 

Segmentation of clients in terms of interests (road, mountain, triathlon, competitive, gravel, recreational cycling).
 

Live communication with new and current customers through the use of Live Chat.
 

Email examining customer preferences.
 

Maintaining constant contact with customers by sending newsletters with promotions and current sales offer.
 

Informing users about current promotions and offers through short web push notifications.

Abandoned carts recovering.

Solutions

Lead generation
 

The implementation of the pop up contact form allowed for the collection of new customers interested in products on the website. Thanks to the application form before a conversation in the Live Chat, users interested in talking to a consultant leave their contact details.

Customer segmentation according to the products they are interests them
 

Customers receive professional guide content and information about new products and promotions from the eld of cycling they are interested in.
 

Implementation of web push notifications to inform about promotions and new products

Thanks to web push notifications, important information and attractive offers quickly reach even anonymous users.
 

Automation email examining customer preferences
 

Automatic email after subscribing to the newsletter examines customer preferences and depending on interests, the customer by selecting a specific category is automatically segmented.

 

Sending mass newsletters

By adjusting the hourly mailing activity, customers receive newsletters at the right time when the likelihood of opening a message is the highest.


Dynamic email after visit on the website

Customers who visit the website and are interested in products but do not make purchases receive personalized emails with products that interest them.


Dynamic email with abandoned cart

Customers who have added products to the basket but have not completed the transaction receive a dynamic email encouraging return and purchase.

146%

increase in OR and CTR in mass campaigns within a 6 month period thanks to content personalization and optimization of standardized email templates

1400%

higher CTR of dynamic emails sent after the visit, in comparison to mass newsletters

644%

higher OR of dynamic emails sent after the visit, in comparison to mass newsletters

2300%

higher OR of dynamic emails sent after abandoning the cart, in comparison to mass newsletters

1021%

higher OR of dynamic emails sent after abandoning the cart, in comparison to mass newsletters

183,92%

higher average value of sales directly supported by dynamic emails than the average sales supported by the newsletter.

Challenges

Increasing new leads acquisition.
 

Segmentation of clients in terms of interests (road, mountain, triathlon, competitive, gravel, recreational cycling).
 

Live communication with new and current customers through the use of Live Chat.
 

Email examining customer preferences.
 

Maintaining constant contact with customers by sending newsletters with promotions and current sales offer.
 

Informing users about current promotions and offers through short web push notifications.

Abandoned carts recovering.

Solutions

Lead generation
 

The implementation of the pop up contact form allowed for the collection of new customers interested in products on the website. Thanks to the application form before a conversation in the Live Chat, users interested in talking to a consultant leave their contact details.

Customer segmentation according to the products they are interests them
 

Customers receive professional guide content and information about new products and promotions from the eld of cycling they are interested in.
 

Implementation of web push notifications to inform about promotions and new products

Thanks to web push notifications, important information and attractive offers quickly reach even anonymous users.
 

Automation email examining customer preferences
 

Automatic email after subscribing to the newsletter examines customer preferences and depending on interests, the customer by selecting a specific category is automatically segmented.

 

Sending mass newsletters

By adjusting the hourly mailing activity, customers receive newsletters at the right time when the likelihood of opening a message is the highest.


Dynamic email after visit on the website

Customers who visit the website and are interested in products but do not make purchases receive personalized emails with products that interest them.


Dynamic email with abandoned cart

Customers who have added products to the basket but have not completed the transaction receive a dynamic email encouraging return and purchase.

646%

higher OR dynamic 1-to-1 emails with an abandoned shopping cart compared to mass mailings

412%

higher CTR of dynamic emails after purchase compared to mass mailings

801%

higher CTR of dynamic 1-to-1 emails with abandoned cart
to mass mailings

420%

higher OR of dynamic emails after a visit compared to mass mailings

801%

dynamic 1-to-1 emails after purchase to mass mailings

353%

higher CTR of dynamic emails after a visit compared to mass mailings

10%

of total online revenue is generated thanks to campaigns conducted with SALESmanago

Challenges

Increasing sales through personalized dynamic emails after abandoning a cart or after visiting the website.
 

Activation of inactive customers.
 

Using the information about purchased products to recommend new articles that can interest the customer.
 

Using AI recommendations for better tailoring the offer for every single customer.
 

Using AI recommendations for better tailoring the offer for every single customer.

Solutions

Abandoned shopping carts recovery via dynamic 1-to-1 emailing
 

After 1 hour of abandoning the cart, a dynamic mail is being sent with products that had interested the customer with the additional discount valid for a specified period. In addition to the products added to the cart, AI recommendations are also displayed.
 

Dynamic email after the visit containing AI recommendations
 

Customers who visit the site but don’t end up with a purchase or don’t abandon the basket will receive an email with a tailored product o er. The message will display recently viewed products recommended by SALESmanago Copernicus - Machine Learning & AI. The message is also customized to the product category that the customer was most interested in during the last visit.

 

Customer activation through a win-back campaign

Customers who have not visited the store’s website for 30 days, receive an email encouraging them to visit again. Personalized product recommendations
are presented in the email as well.
 

Product recommendations after purchase
 

Each customer, who makes purchases will receive an email
with recommendations of subsequent products that may possibly interest him or her. The message will be delivered when the customer is most likely to be active.
 

Sales dashboard and revenue attribution analytics

The system allows ongoing monitoring of revenues from individual campaigns as well as tracking and thorough analysis of interactions that took place before purchase. Because of that, it is possible to optimize upcoming campaigns.
 

15%

of abandoned carts was saved

330%

higher dynamic emails sent after the cart was abandoned when compared to mass mailing

45%

of income derives from emails sent
by means of automation rules

630%

higher CTR of dynamic emails sent after the cart was abandoned when compared to mass mailing

350%

increase
of contact database after the form to sign in for a newsletter was introduced

465%

higher CTR
of web push notifications when compared to mass newsletters

Challenges

Increasing sales through personalized dynamic emails after abandoning a cart or after visiting the website.
 

Activation of inactive customers.
 

Using the information about purchased products to recommend new articles that can interest the customer.
 

Using AI recommendations for better tailoring the offer for every single customer.
 

Using AI recommendations for better tailoring the offer for every single customer.

Solutions

Abandoned shopping carts recovery via dynamic 1-to-1 emailing
 

After 1 hour of abandoning the cart, a dynamic mail is being sent with products that had interested the customer with the additional discount valid for a specified period. In addition to the products added to the cart, AI recommendations are also displayed.
 

Dynamic email after the visit containing AI recommendations
 

Customers who visit the site but don’t end up with a purchase or don’t abandon the basket will receive an email with a tailored product o er. The message will display recently viewed products recommended by SALESmanago Copernicus - Machine Learning & AI. The message is also customized to the product category that the customer was most interested in during the last visit.

 

Customer activation through a win-back campaign

Customers who have not visited the store’s website for 30 days, receive an email encouraging them to visit again. Personalized product recommendations
are presented in the email as well.
 

Product recommendations after purchase
 

Each customer, who makes purchases will receive an email
with recommendations of subsequent products that may possibly interest him or her. The message will be delivered when the customer is most likely to be active.
 

Sales dashboard and revenue attribution analytics

The system allows ongoing monitoring of revenues from individual campaigns as well as tracking and thorough analysis of interactions that took place before purchase. Because of that, it is possible to optimize upcoming campaigns.